REDESIGNED WITH INTENTION
REDESIGNED WITH INTENTION
REDESIGNED WITH INTENTION
PROMPT:
One company operating across four groups, based in Mexico, and recognized globally. The strategy and foundation have remained consistent, but the brand has not kept up. Over the past year, three of the four groups have undergone rebranding, highlighting the gap between the organization’s reality and how it is presented.
DELIVERABLES:
Identity Rebrand
Logo Design
Stationary Design
Event Design
Social Media Management
SOLUTION:
As the company continued to grow, its identity needed to keep pace. I was brought in to guide the rebrand, with a clear understanding that the way they operate and what they stand for would remain unchanged. The challenge was in how to express it.
A key part of the process was establishing a distinct identity for each group while maintaining a cohesive system across the whole company. This required revisiting everything, from structure to details, including color, typography, logos, and messaging, shaping a more accurate representation of the brand today
This is just the beginning. There’s more to come.
This project gave me a deeper understanding of what it means to rebrand an identity, and it pushed me to grow both as a designer and as a freelancer. It made me more aware of the value of my work, how I approach it, and how to collaborate with larger companies. Knowing that this work extends beyond my own country has also shaped how I think about and deliver design.